# Scorchy

> Scorchy runs outbound for B2B teams in Canada and the US using a pipeline of AI agents. The agents build and verify a prospect list, find a current reason (a trigger) for each company to hear from you, write and send email and LinkedIn sequences plus call tasks, and hand the interested replies to your team, which takes the meetings. The outcome is more time with qualified buyers. Based in Toronto. Live in three weeks.

Scorchy is a done-for-you service, not self-serve software. Scorchy runs the pipeline; the client agrees targets up front and takes the conversations.

## Key facts

- **What it is:** agent-run outbound: prospecting, enrichment, trigger research, writing, sending, follow-up and reply triage, run by Scorchy end to end.
- **Who it's for:** B2B companies in Canada and the US that sell something worth a real conversation (services, software, equipment) and have someone ready to take the calls.
- **Channels:** email and LinkedIn sequences, plus call tasks for the client's team.
- **Trigger-based messaging:** every email and LinkedIn note starts from a specific, recent reason to write, such as a new hire, a company move, or something the buyer posted. No trigger, no message.
- **Replies:** Scorchy sorts every reply (interested, not now, wrong person, unsubscribed) and stops the sequence. Interested replies go to the client with an answer already drafted.
- **Exclusions:** customers, partners and competitors in the client's CRM are filtered out and never contacted.
- **CRM:** works with HubSpot and Salesforce. Contacts, triggers and replies are written to the client's CRM and stay with the client.
- **Approval:** clients do not approve each email. Targets and exclusions are agreed at kick-off and Scorchy checks quality every week.
- **Deliverability:** messages send from separate domains warmed for two weeks; the client's main address never sends cold email.
- **Compliance:** run under CASL (Canada) and CAN-SPAM (US): a named sender, a clear reason to write, verified contacts and same-day unsubscribes.
- **Pricing:** a setup fee, then a monthly fee, with data and software costs passed through. Exact pricing is shared on an intro call and is not published.
- **Honesty about fit:** if outbound isn't right for a company, Scorchy says so on the intro call, and the weekly numbers show it if replies aren't coming.

## The pipeline (six steps, all run by Scorchy)

1. **Build the pool:** every company and buyer that fits the client's ideal customer.
2. **Enrich and verify:** emails, phone numbers and LinkedIn profiles, checked before use.
3. **Apply exclusions:** customers, partners and competitors filtered out using the client's CRM.
4. **Find the trigger:** company news, new roles, and what each buyer posts and reacts to.
5. **Write the message:** each email and LinkedIn note written around what matters to that buyer right now (the trigger); quality agents check every message and rewrite any that fall short.
6. **Send and follow up:** email and LinkedIn sequences plus call tasks, stopped when someone replies.

## Getting started (live in three weeks)

- **Week 1, kick-off:** agree the ideal customer, the offer and who is off-limits; connect the CRM.
- **Weeks 1–2, build:** agents build and verify the prospect pool; new sending domains warm up.
- **Week 3, first send:** first sequences go out on email and LinkedIn.
- **Every week after:** a report on replies and meetings; messages that get no replies are rewritten.

## Pages

- [Home](https://scorchy.ai/): overview
- [How it works](https://scorchy.ai/#services): the six-step agent pipeline, then the reply handover
- [Questions](https://scorchy.ai/#faq): approvals, CRMs, domain safety, CASL and CAN-SPAM, cost, fit
- [Getting started](https://scorchy.ai/#process): the three-week launch timeline
- [Privacy](https://scorchy.ai/privacy.html)

## Contact

- Book a 30-minute intro call: [hello@scorchy.ai](mailto:hello@scorchy.ai)
- Website: [scorchy.ai](https://scorchy.ai/)